Eco-chic may have a long way to go before it dominates the catwalks of Milan, but at least women will now be able to keep green issues close to their bosoms after the unveiling of the solar-powered bra.
One small question, however: how is the solar panel exposed to sunlight without compromising the bra wearer’s modesty?
Yoshiko Masuda, of manufacturers Triumph International Japan Ltd, conceded: "It might be difficult to put it to practical use considering people usually cannot go outside without wearing clothes over it, and there may be few places like a balcony or a garden in your house where you can use it outside."
Pragmatic details aside, the carbon neutral undergarment is capable of charging more than excitement. According to Triumph, the bra produces enough power to boost up the bars on a mobile phone or an iPod.
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This not the first time Triumph have released an innovative set of pragmatic lady smalls, having previously launched the chopstick bra and a ‘No Shopping Bag’ bra.
See the climate-friendly fashion accessory, as well as Triumph’s other unconventional underwear, in the videos below.
‘No Shopping Bag’ bra